Unified communications are practicing the principle of human-human interaction with the help of any means of communication convenient for them, regardless of the available communication environment. For example, from a cell phone to a software IP phone or an instant messaging client.
According to the definitions of the research agency Gartner, the greatest value of unified communications is that it makes possible to exclude delays in the business processes of companies associated with unsuccessful attempts to establish communication between the employees. For example, you can perform only one action – leave a message in the voice mailbox – instead of three: call a landline phone and make sure that the colleague is not in place; Dial the cellular number and hear that it is out of coverage zone; Finally, leave him a message in the voice box. While different methods of communication can be used separately (for example, a phone call and instant messaging service), companies receive an additional synergetic effect and increase the effectiveness of each employee by combining all types of communications in a unified form. The key technologies on the basis of which the unified communications systems are created are represented by the IP telephony, VoIP, e-mail, audio and web conferencing, voice mail, unified messaging (unified messaging: voicemail, e-mail, and faxes), Instant messages exchange and presence service.
Presence Service is a means of dynamically monitoring the status of the presence of the subscriber in the network and his preferences of the communication tool usage at the very moment. In fact, Presence is a substitute for the usual rings in the tube. If you remember, at the dawn of the first automatic telephone exchanges, telegraph communication was widespread. Therefore, at that time, to determine the status of the subscriber, the developers decided to use Morse code. And until now, in order to make sure whether there is an employee on the spot, you need to call him.
Presence allows you to see the status of presence in the network of the called subscriber and the way of communication that he currently prefers before dialing the number: a call to the office number, to the mobile phone, to the voice mail, SMS, etc. Accordingly, the employee establishes the connection from the first attempt.
Remember the times of Charlie Chaplin and his films – the silent cinema reached unthinkable heights. However, history tells us that it was then that he was in danger – the sound. One of the most influential critics of the time said: “The cinema does not need a sound that speaks to the cinema – it’s the same nonsense as a singing book.” But, as we know, there have come other times, when the cinema even in the home version acquired the sound of Dolby Surround. The fate of our time is that we do not want to change the stereotypes, we prefer to leave it as it is and at the same time recognize that our successful future is in total subordination to the development of technologies.
The stereotype “the introduction of corporate IP telephony in the office of small businesses is expensive” is already out of date, because practically all existing system manufacturers for corporate IP telephony have in their product lines the one aimed at the small business class of consumers. Moreover, the unified communications technology was launched, and a corporate IP telephony is the basic element of it dated back in the past. And it tells us that modern communications are not about communication, but about how we can effectively conduct our business without wasting time on unproductive delays. The efficiency is needed by everyone – both big and small businesses. The value (not the price) of efficiency for each business is equally high